Why List with Eric Layne?

When you’re ready to sell your home and you begin the process it can seem daunting. There are many firms and many real estate agents out there. Here’s a snapshot of what Eric Layne and Helen Adams Realty will provide you as a seller.

Pricing Strategies

At Helen Adams we stay on top of all the latest market data and statistics. By being aware of what the market as a whole is doing (the entire Charlotte region), what individual neighborhoods are doing, and getting granular to the micro-markets of streets and regions, we can analyze and customize a pricing strategy that works for your home. I am an area expert and keep track of the trends and understand how to change as the market changes. From a balanced market, to a seller’s market, to a buyer’s market, the strategies shift but I know the best direction to go in and will help you make the decision of how to price your home.

Market Preparation

I will help you think like a buyer in order to position your home effectively in the marketplace. Whether it’s getting a pre-appraisal to ensure your pricing strategy is solid, to getting a pre-inspection to get ahead of any underlying problems, to simple strategies of painting and staging, I can guide you. As we view the home through the “buyer’s eyes” we can analyze five factors that affect the pricing and marketability of a home: Size, Condition, Features, Location and Amenities.

Marketing Planning

I will develop a comprehensive marketing plan customized for your home. With a mix of print media and digital media I’ll get your home positioned for the advertising it needs to sell. Our in-house marketing team will create professional printed brochures for your home and provide any other materials needed such as event or flyer box flyers or postcards. I also create an individual property website for every single one of my listings. This website showcases your home with all the info a buyer needs. Through our MLS and website we’ll also syndicate your listing to all the major portals so that anywhere a buyer shops online for a home, your property will be found.


I will keep you informed every step of the way. From feedback and info gathered from showings, to statistics and reports from website traffic, to updates on the general market, I won’t disappear once the home hits the market. Whether you prefer phone conversations, email or text, I can accommodate your schedule to provide you with the communication and feedback you need. Once offers come in I will be there to help you understand the ins and outs of each one and analyze which suits your needs best.

Customer Service

I am serious about customer service.  Helen Adams Realty has partnered with a third party service, RealSatisfied, to survey every client after closing and allow them to provide us feedback on our processes.  I will deliver a level of professionalism, expertise and market knowledge that will exceed all your expectations. All my clients are given a Quality Service Guarantee, which outlines in writing the services you will receive. 


I receive the best support services in the industry- with a full time Marketing Team, Technology Department, Office Administrators, Receptionists, Accounting Department, and full-service Relocation Department. Not only that, but Helen Adams agents receive the finest and most comprehensive on-going training year-round which ensures your home will be priced right and marketed with the latest and most effective technologies. You’re hiring me to help you market and sell your home, but you’re getting the support of an entire firm.

What to Expect When You Meet with Me

You should expect to meet with me at least two times prior to hiring me. You’re welcome to meet in our offices, however I will need to visit the home at some point to understand the features, systems and improvements that you may have made. I will complete an interview to understand your needs; why you’re moving, where you’re going, and what you expect to get from this process. These questions will help me understand your goals. This meeting will also allow me to showcase to you my marketing plans and procedures, pricing strategies, and company history so you can make sure there’s a good fit with my services.

After this meeting I will complete a comprehensive profile of the home and complete a detailed market analysis reflecting current market conditions. I’ll analyze how the market is performing on the street, neighborhood and regional level. I’ll look at comparative properties and analyze what the market is telling us about the area and homes there. I use multiple data sources that are available and will follow-up with you in a second meeting to present the pricing strategies we’ve compiled.

The pre-listing period is important to you, in order to achieve the sale of your home and maximize net proceeds, you must consider five variables: price, terms, condition, location, and the choice of Realtor. Take your time as you analyze the agents you’ve interviewed and the information they’ve provided. You want your home to make the best first impression it can!